Part 2.1: Lead Generation
Part one of our social media series addressed Facebook, Twitter, and Linkedin. Hopefully you all found a few takeaways from those posts. The first post in part two of this series addresses a topic we are all interested in – lead generation.
There is no doubt social media has transformed how we can interact with prospects. These social platforms allow you to cast very wide net and update the public instantly with the latest photos, new companies and most recent news. Most importantly, it allows for direct communication with almost anyone in order to network and build relationships. Through social media, marketing efforts and a better knowledge of the latest tools, your organization can do so many things. A short list is provided below with examples.
Use social media to attract talent, new businesses and visitors. How?
- Twitter: Make a list called “Hometown Heros” and add people from your community, even if they don’t still live there. When you add accounts to a list, those people are notified. This is a great way to gain new followers. Once you have that list, interact with folks that follow your account. Example:
“@JohnDoe, Thanks for following us! When is your next visit back home?”
- Linkedin: Look for groups of your high school’s alumni and post company announcements and expansions to these groups. You can also invite these group members to connect with you. Be sure your profile is promoting your locality or organization as discussed in 1.3 (link)
- Facebook: Grow your page following and encourage people to share your good news.
Market your community to specific industry clusters or as an entrepreneurial environment. Announce positive news.
- Twitter: Look for a hashtags and keywords for your targeted industry and use them. You can search for both of these within Twitter (click here to find out how). Once you find people to interact with, use Twitter functions to get their attention (Retweet, favorite, lists, etc…). Some examples of hashtags might include:
- Look for a hashtags and keywords for your location. For example, a group in Watertown might search #WatertownSD or “Watertown South Dakota.” Once you find posts to interact with, use Twitter functions to get their attention (Retweet, favorite, lists, etc…).
- Linkedin: Find groups that are industry related and post news and articles about your community that is specific to those groups. (click here to find out how) For example, join a Data Center group and post an article about your community’s new fiber line.
Join the conversations impacting your community.
- Twitter: Look for a hashtags and keywords for your location. Once you find hashtags that are being used often, start posting your own photos and tweets about your community using those hashtags
- Facebook: Look for pages belonging to news outlets; these are usually where the public will comment on daily news articles. Find creative ways to join the conversation and reply to comments on hot topics.
Although social media is important, it cannot be the only marketing avenue for an organization. Do not spend 20 hours in week filtering through social media posts and lists. Instead, spend five to ten minutes in the morning doing a few simple tasks.