Part 1.3: Facebook Fix
This is the third post in a series on social media in economic development. The second post touched Twitter and its uses. Today, we’ll be talking about Facebook and how to properly engage.
Facebook is probably your least important profile when it comes to recruiting business. This platform can benefit your organization in areas such as public relations, workforce recruitment, and tourism if you can keep it updated with exciting news and great photos. Use it to keep citizens and stakeholders informed about good news and interact with your existing businesses. It will serve as a way to get people to your website, and it’s a great place to upload a batch of photos from an event or maybe a pretty summer day on Main Street. If you don’t have a Facebook page for your organization, click here for a guide.
- Make sure you have a customized URL. Click here for instructions. Also, make sure to include a generic office email or phone number listed somewhere.
- Take some time to critique your cover photo and profile picture. – Are they pixelated? Outdated? Is the photo cropped so tightly you can’t tell what it is? Have you had the same cover photo since the day you started your Facebook account? Or even worse, do you still have the Facebook ghost? If you can answer “yes” to any of these, make a change ….now. Show that you care about your social presence as much as you would care about a business or family that chose to locate in your community.
- Interact. Use the “Like” feature when your connections share a story, or even better, make a comment. Spend two minutes in the morning scrolling through your feed and finding a few appropriate things that interest your community. If there’s something that pertains to your organization you might share it to your own page, just make sure it is relevant to your followers. Avoid things like recipes, animal videos and generic jokes.
Notice an underlying theme? Interact. Respond to comments and messages, like posts and pages, share something from another page, use hashtags, mention other related profiles or people, tag businesses or people in photos, etc…. The #1 thing you should take away from this series is that social media is not meant for talking at people, it should be used to talk with people.