Part 1.2: Twitter Tips
This is the second post in a series on social media in economic development. Learn more about Twitter and how your organization can use it.
- Take some time to critique your cover photo and profile picture. – Are they pixelated? Outdated? Does the photo crop so tightly you can’t tell what it is? Have you had the same cover photo since the day you started your Twitter account? Or even worse, do you still have the Twitter egg or the Facebook ghost? If you answered “yes” to any of these, make a change …now. Show that you care about your social presence as much as you would care about a business or family that chose to locate in your community.
- Interact. Time and time again, Twitter is used only to push out dry information, usually automatically from a blog or Facebook page. This is a big mistake, as social media is meant to engage people in conversation. Here’s a few easy tips on how to interact:
Tip #1: Make sure your timeline has a variety of posts from you and from others.
Tip #2: Make use of the “favorite” button. Choose three search terms to search on twitter once a week and choose two tweets from each search to “favorite.” Terms like “South Dakota,” “#econdev,” your locality, any targeted industry.
Tip #3: Mention someone that you’re tweeting about. If you can’t find a profile, use a related hashtag. For example: #econdev #workforce #jobs #SoDakindustry #SoDakBiz #SouthDakota #siteselection. This will help your post interact with related conversations. An example tweet is provided below:
— Trade & Industry Dev (@TIDRoundup) April 29, 2015
3. Tweet a photo, any photo, at least once a week. Highlight an available property or an existing business, find an old ad or event photo and push it out as a “Throwback Thursday” or #TBT, Retweet a photo from another profile, etc…