We are nearing the end in this five-part series covering the top five things site selectors are requesting information about. This fourth installment will cover Transportation. The topics covered in this series are based on an actual review of prospect location factors conducted by GOED using 76 RFIs submitted between 2010 and July 1, 2013. Be sure to check out the first three articles covering Available Properties, Local Incentives, and Utilities!
Many times a site selector will have specific transportation needs such as access to rail, an airport, or four-lane highway/Interstate. You should definitely keep transportation information on hand that can easily be added to your RFI responses. Businesses often need to ship and receive products from all over the country or even the world. Which means, you may want to include the distance from your community to some of the major MSAs in the U.S. You could also include flight options (number of connecting flights and/or air time) to get to some of the largest cities around the globe.
When deciding what kinds of transportation information to put in your RFI (and on your website), you can think of what questions site selectors may ask:
- Is the community located near a major highway or Interstate?
- Will it be easy for semi-trucks to travel to and from the location?
- How close are surrounding towns/cities?
- Are the roads in good condition and what is the speed-limit?
- How close is a rail spur to the available property in your community?
- Does it need to be shared with another business?
- What rail provider services this area?
- Does the community have its own airport and how big is it?
- How close is a larger airport?
- Can I fly in and out from this airport for a reasonable cost?
- Can I ship and receive air packages, and if so, will the cost be acceptable?
You should use maps in your RFI responses and on your website to show where your community is located in reference to rail, highway, and air services. Maps are a great way to add visual interest while providing a large amount of information. There are several resources for acquiring maps:
1) You can go to the Department of Transportation’s website to obtain city, county, and state data and maps.
3) You can also contact your local planning district for assistance with your GIS needs.
Please feel free to contact me with any issues, comments, or questions related to transportation in the form below.
Categories: Tips & Tricks